Beyond Yoga (Wholesaler): As a wholesaler, I've partnered with Beyond Yoga to offer high-quality, stylish, and inclusive yoga apparel to my customers. I work directly with their brand to ensure my clients have access to their comfortable, versatile pieces that support a confident yoga practice and active lifestyle. Yoloha Yoga: Collaborated to promote eco-friendly cork yoga mats and props, focusing on sustainability and how their products support a grounded and mindful practice.

My audience primarily consists of women aged 30-55 who value health, wellness, and personal growth. They are often navigating busy lives filled with responsibilities, such as balancing careers, family, and self-care, and are actively seeking ways to reconnect with themselves both mentally and physically. Here’s a detailed breakdown: Demographics Age: 30-55 years old Gender: Predominantly female Location: Urban and suburban areas, with a strong interest in accessible, online wellness content. Education Level: College-educated, often professionals or entrepreneurs. Psychographics Values: Wellness, mindfulness, authenticity, and self-empowerment. Interests: Yoga, meditation, fitness, mental health, holistic healing, and personal development. Pain Points: Struggling with anxiety, stress, or trauma recovery. Feeling disconnected from their bodies or lacking confidence. Seeking practical ways to incorporate mindfulness into busy lives. Behaviors Shopping Habits: They frequently shop for fitness apparel, self-care products, and wellness programs. They value high-quality, functional, and comfortable products. Online Presence: Active on platforms like Instagram, Facebook, and Pinterest for inspiration and advice on lifestyle, wellness, and mindfulness. Learning Habits: Regularly consume educational content about health and wellness through blogs, social media, and online courses. Why They Connect With Me My audience connects with me because I share relatable, authentic experiences that align with their challenges and aspirations. Through my expertise in trauma-sensitive yoga and mindfulness, I offer tools and insights that empower them to heal, grow, and thrive. My content emphasizes inclusivity, body positivity, and practical approaches to self-care, making wellness feel accessible and achievable. Key Focus Areas for My Audience Trauma Recovery: Tools like yoga and meditation to heal emotional wounds. Stress and Anxiety Relief: Strategies for grounding and calming the mind. Fitness and Lifestyle: Simple ways to stay active and feel good in their bodies. Personal Growth: Inspiration and guidance for cultivating self-confidence and resilience. Community: A safe, supportive space where they feel seen and heard. By addressing these needs with honesty and compassion, I create a meaningful connection with my audience, positioning myself as a trusted resource for their wellness journey.