Influencer Tracking & Analytics Platform
Understand the impact of your influencer content with our influencer tracking tool. Track influencer content with the click of a button, view analytics, and organize your reporting by campaign. Say goodbye to messy spreadsheets and manual tracking!

Trusted by 180,000+ teams

Real-time Post Tracking & Analytics
One-Click Tracking
Track Instagram, TikTok, and YouTube content in real-time from a single dashboard. Say goodbye to messy spreadsheets and manual tracking.
Advanced Analytics & Reporting
All your key metrics in one place. Organize performance by campaign, view detailed charts of content performance over time, and effortlessly build reports.
Fully Automated
We update your content performance every 24 hours, making it ready for you to view with a click.
Find and Hire Influencers in Seconds on the Marketplace
Search Influencers
Search thousands of vetted Instagram, TikTok, and YouTube influencers.
Purchase Securely
Safely purchase through Collabstr. We hold your payment until the work is completed.
Receive Quality Content
Receive your high-quality content from influencers directly through the platform.


What social media platforms does your influencer analytics tool support?
Collabstr supports TikTok, Instagram, and YouTube. Simply enter the content URL into our analytics tool, and our platform will instantly begin tracking and analyzing performance metrics, such as engagement rate, follower count, and hashtag performance, to help optimize your market strategy. This powerful social media analytics system is designed for both brands and marketers, ensuring your influencer marketing campaigns reach the right target audience through comprehensive competitor analysis.
What key metrics does your influencer tracking platform analyze?
Our analytics tool provides insights into essential performance metrics including engagement rate, reach, impressions, follower count, likes, comments, shares, and hashtag performance. With detailed charts that break down data by niche and demographic, our platform allows you to analyze each creator’s profile across Instagram, TikTok, and YouTube. This comprehensive data helps marketers assess authenticity, filter out any fake follower activity, and adjust campaigns according to performance metric trends.
What Features Does Collabstr's Analytics Tool Offer?
Our analytics tool is designed to give you a complete picture of your influencer marketing performance. Key features include:
- Real-time tracking and one-click monitoring: Instantly view performance data for Instagram, TikTok, and YouTube content.
- Advanced analytics and custom reporting: Break down metrics such as engagement rate, follower count, and hashtag performance to extract valuable insights.
- Automated data updates: Enjoy refreshed metrics every 24 hours so you always have the latest data at your fingertips.
- Fraud and fake follower detection: Ensure your content creator profiles are authentic by flagging fake accounts using our robust database and competitor analysis capabilities.
These features help you optimize influencer marketing campaigns by providing actionable insights that drive both engagement and ROI.
What Should I Look For in Influencer Analytic Tools?
When choosing an influencer analytic tool, consider factors such as:
- Data Accuracy and Real-Time Updates: The tool should track essential metrics like engagement rate and follower count accurately, with frequent updates to capture the latest trends.
- Comprehensive Metrics: Look for platforms that provide a full range of social media analytics, including likes, comments, impressions, and hashtag performance.
- Fake Follower Check: The ability to identify and report fake followers is crucial to maintaining authentic influencer marketing insights.
- Custom Reporting and Ease of Use: Tools offering customizable reports and intuitive interfaces enable you to easily organize data by campaign, influencer, or target audience.
- Integration with Influencer Marketplaces: A seamless process for tracking creators and managing collaborations is essential for a robust and efficient market campaign.
How does the tool help optimize hashtags in influencer marketing campaigns?
Our platform tracks hashtag performance and analyzes which hashtags drive maximum engagement and reach. By integrating hashtag analytics with key performance metrics like engagement rate and follower count, our analytics tool empowers you to refine your social media strategy. This ensures that every Instagram post or TikTok video is optimized to resonate with your target audience and boost your overall market campaign performance.
How can insights from our tracking platform improve collaborations with creators?
By monitoring comprehensive performance metrics—such as engagement rate, follower count, and audience demographics—brands can evaluate which content creators best align with their target market. Our analytics tool provides in-depth insights that help you assess a creator’s authenticity and niche relevance. This data-driven approach minimizes risks, such as partnering with profiles that have fake followers, and enhances the success of your influencer marketing collaborations.
What are good KPIs to track for influencer marketing campaigns?
Key performance indicators (KPIs) for influencer marketing campaigns vary based on your campaign objectives but generally include:
- Engagement Rate: The percentage of interactions relative to follower count, which is crucial for assessing content effectiveness.
- Reach and Impressions: Metrics that measure how widely your content is seen across social media platforms such as Instagram and TikTok.
- Follower Count: To evaluate the size of a creator's audience while considering authenticity.
- Click-Through Rate and Conversions: Essential for measuring direct responses and the tangible impact of your campaign.
- Hashtag Performance: Analyzing which hashtags drive the most engagement can help fine-tune your market strategy.
These KPIs ensure that marketers can track each campaign's progress and make data-driven decisions to maximize ROI.
What is influencer analysis?
Influencer analysis is the process of evaluating a content creator’s performance on social media by reviewing key metrics such as engagement rate, follower count, audience demographics, and overall content effectiveness. This assessment is crucial in influencer marketing as it helps brands and marketers determine which creators can best resonate with their target audience. By employing detailed competitor analysis and leveraging real-time analytics across platforms like Instagram, TikTok, and YouTube, you can ensure that every campaign is driven by data and yields high ROI.
Can I track multiple influencers and campaigns at the same time?
Yes! Our social media analytics tool enables brands and marketers to manage multiple campaigns simultaneously. Whether you’re tracking micro-influencers or well-known Instagram influencers, you can easily compare performance metrics, engagement rates, and audience demographics. This functionality is crucial for managing dynamic market campaigns and makes it simple to keep an eye on competitors while refining your strategy as trends evolve on various social media platforms.
How often is influencer data updated?
Our platform updates all social media analytics every 24 hours for up to three weeks, ensuring that you receive the most recent insights regarding engagement, follower count, and audience demographics. With consistent data refreshes, marketers can confidently monitor KPIs and performance metrics to maintain an optimal influencer marketing campaign that drives high ROI.
Can I generate custom reports for influencer marketing performance?
Absolutely! Our analytics tool allows you to generate custom reports based on engagement rate, follower count, ROI, and other performance metrics. You can break down data by niche, influencer, social media platform, or campaign to generate insights that are tailored for your market strategy. This custom reporting feature is invaluable for brands and marketers aiming to refine their influencer collaborations and boost campaign outcomes.
Does Collabstr help prevent fake followers and inauthentic engagement?
Yes! Using robust competitor analysis and our advanced analytics tool, Collabstr is designed to detect fake follower profiles and flag suspicious engagement. By ensuring each content creator has a genuine audience, our platform helps maintain the authenticity of your influencer marketing campaigns. This process minimizes the risk of inflated metrics due to fake followers and guarantees reliable social media insights for your market campaign.
How does Collabstr compare to tools like HypeAuditor and Upfluence?
Unlike HypeAuditor and Upfluence, Collabstr offers an all-in-one influencer market platform that allows you to search, track, and collaborate with creators seamlessly. Our tool integrates real-time tracking, competitor analysis, and advanced performance metrics—including fake follower detection—to provide detailed insights. This integrated approach enables marketers and brands to make informed decisions that drive engagement and enhance ROI across their influencer marketing initiatives.
Is there a long-term commitment?
No. Collabstr offers flexible plans, and you can cancel at any time through your account settings. This flexibility allows brands and marketers to adapt their influencer marketing strategy without the burden of long-term contracts, ensuring you invest only in the performance metrics and features that best suit your evolving market strategy.