I produce content related to restoring and renovating historic buildings with added comedic interest by I introducing fun characters. With a weekly podcast streamed live to the followers where we take questions and engage. Long form content of the restoration is posted to YouTube and reels with highlights put on Instagram and TikTok. Instagram and TikTok includes more of the fun content and YouTube has the more educational and traditional content. Our follower base is 85% women 25-65+ on Instagram and are very enthusiastic about the renovation. The audience is continuing to grow and expand as we realese more content