To start off my name is Ritu. From my very early childhood, I had always been passionate about beauty and the way products and technique can boost a woman’s confidence. This passion made me always want to learn and exceed in new beauty and makeup skills. My content is focused on beauty and makeup techniques that can assist other aspiring makeup artists and passionate makeup fanatics. I am always up to date with the latest makeup trends and viral makeup products by sharing my opinion and displaying tutorials on learning these. I remember when I was learning makeup, simple videos always helped me learn and I want to do my part and help others be creating easy videos for makeup life hacks. My main audience are young woman between the ages of 18-45, someone who has an interest in beauty.