Pasha is a creative known for his sensational videos about different lifestyles, niches and stereotypes. His work is dedicated to documenting everyday Gen Z and Millennial moments, portrayed through engaging, colourful imagery and passionate, energetic voiceovers. He seeks out the most relatable moments that resonate globally - his videos receive over 1 million views on average, becoming viral hits and starting global trends. He has a particular interest in the lifestyle and tech genres and can be found in a wide range of campaigns from La Mer to Coca-Cola, Microsoft to YSL and more. Pasha’s goal has always been about being your most authentic self and sparking joy in others. Having grown his audience to over 1 mil. people, he hopes to inspire to do the same.