MY AUDIENCE My audience on Instagram and TikTok is made up of mainly young men, with a majority in the 25-34 age range. in the 25-34 age range. This group represents 54% of my followers, followed by the 18 to 24 years old 18 to 24 age bracket, which comprises 46%. Geographically concentrated mainly in Mexico in Mexico, Ecuador, and the United States, being these the countries with the largest countries with the highest representation on both Instagram and TikTok. On Instagram, Mexico leads with 29.3%, followed by Ecuador with a 15% and the United States with 11.8%. On the other hand, on TikTok, the majority of the audience comes from Ecuador with 35.3%, while the United States and Mexico follow with 11.5% and 6.3%, respectively. and 6.3%, respectively. In addition, other countries such as Colombia, Argentina, Peru, Spain, and Venezuela also make up a significant part of its audience. Venezuela also make up a significant part of its audience, showing a diverse and broad reach in the Americas. a diverse and broad reach in Latin America and beyond. They are young people with an impulsive personality, extroverted, music-loving, relational, travel-seeking, partying, concerned with their parties, concerned about their physical appearance, they are enterprising. enterprising. Their habits reflect young people who are attentive to what is going on nationally, nationally, nationally, nationally, nationally, nationally, nationally and internationally. to what is happening at the national level, with a clear preference for entertainment on platforms such as Netflix, YouTube, Instagram, Facebook and TikTok. In addition, their main means to stay informed is the cell phone.