My audience consists of passionate hip-hop and R&B fans who value authentic, lyrically-driven music and classic influences from the early 2000s to the present. Many are drawn to collaborations with well-known artists and are likely aged 25-40, appreciating the deeper themes in my music, such as personal growth, family values, and resilience. They are also lifestyle-driven, showing interest in your clothing line, which reflects urban and plus-size inclusivity. This group is social media-savvy, engaging with your content across platforms like Instagram, TikTok, YouTube and Spotify. They resonate with both music and lifestyle content, including unboxings, behind-the-scenes looks, and live interactions. My audience values a mix of professionalism with a personal touch, appreciating your authenticity and relatability as a creator.

Here are some brand entities that I have recently worked with: Astrahouse Publications, Juvenile, Xzibit, Gucci Mane and Cappadonna of the Wu-Tang Clan.