DeCoNicci Apparel brand was established in the winter of 2021 by Founder Ricky Jacox and President/CEO Phillip Marcain as an E sneaker brand distributed by Italian sneaker retailers Alive shoes. Exclusively trained in graphic design by late Walt Disney Animator and graphic designer Alex Ruiz, Founder Ricky Jacox decided a full brand that offered clothing as well as sneakers would be the way to go. Shortly after meeting basketball pro Kendall Perpall DeCoNicci became the first athletic Apparel Brand in history to develop a signature shoe predicated around a pro basketball star none NBA related when the brand became partners with Perpall and released KP1 through Alive Shoes INDIPENDENT Sneaker Distribution.