My social media audience is primarily composed of individuals aged 18-34 years old. 80% of my followers are female, while males make up the remaining 20%. Geographically, my audience is quite diverse, with the United Kingdom being the largest segment at 29%, followed by the United States at 22%, and Australia at 16%.I have a likeminded TikTok community who appreciate my travel and lifestyle advice.

I've had the pleasure of collaborating with several notable brands across various sectors. One of my frequent partners is Student Universe, a leading travel booking website, where I've engaged in affiliate marketing and created user-generated content (UGC) to promote their services. Additionally, I've worked closely with Worldpackers, contributing UGC and serving as an affiliate to support their mission of connecting travelers with meaningful volunteer experiences worldwide. My portfolio also includes creating UGC for Simplicity, an AI-powered travel app, and generating content for Safety Wings Travel Insurance, highlighting the importance of travel safety and insurance coverage. Moreover, I've had both UGC contributions and paid collaborations with Snap Wireless, showcasing their innovative products within the travel and lifestyle space. Lastly, I've provided UGC for Skycop, a service specializing in flight compensation and passenger rights, contributing to their content strategy and brand visibility.